Salt Life to Sponsor Big Rock, Big Hero Experience | Shop-Eat-Surf –


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Salt Life, one of today’s leading lifestyle brands, is the proud sponsor of this year’s Big Rock, Big Hero experience which takes place June 11-20th in Morehead City, North Carolina. The event is open to all active military stationed in North Carolina.  The participants will be led by the country’s top anglers and decked out in Salt Life gear as they vie for a total purse over $3.4 million in cash prizes.
Salt Life President Jeff Stillwell states, “We are honored to be sponsoring the Big Rock, Big Hero tournament again this year.  The strong relationship the event has built with our military heroes aligns with the core values of Salt Life.  What better way for us to combine our efforts than on the water with active service members? Thank you to Big Rock, Big Hero for organizing such an important event, and we look forward to seeing a sea of Salt Life styles along the North Carolina shore.”
Big Rock Big Hero presented by SALT LIFE was created in 2018 as a way to honor active duty servicemen and women.  During the tournament, service members are hosted on world-class sport fishing boats alongside elite anglers who are honored to welcome them aboard.
“Our vision for the Big Rock, Big Hero experience was to provide deserving service members with an unforgettable fishing adventure. All of us at the Big Rock are forever grateful for their service to our country and this was just a small way of showing our appreciation,” explains tournament director, Crystal Hesmer.
VIDEO CLIP: Big Rock Big Hero 2020 – YouTube
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About Big Rock, Big Hero
The Big Rock Marlin Tournament is the largest tournament of its kind in the United States.  Our mission is conservation, innovation, and charitable giving.  To date, the foundation has donated over $5 million dollars to charity and worthy organizations.

About Salt Life
Salt Life is an authentic, aspirational, and lifestyle brand that embraces those who love the ocean, and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving, and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, rock, pop, and country music worlds have an alliance with the brand through cross-marketing partnerships (
The brand is visible in areas across the media, sports, and popular culture landscapes, including music videos, national tour sponsorships, fishing, and outdoors-related television shows, professional auto-racing events, and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores, and sporting goods retailers. Salt Life products are also available to consumers at and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California; Daytona Beach, Tampa, Key West, and Orlando, Florida; and Columbus, Georgia. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, COAST®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at,,, and as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at

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